Each season rising designer Simon Porte Jacquemus constructs a female character who embodies the spirit of the collection. And while her look and mood changes from season to season, her loose hair, make-up free face, and broad smile are enviable constant. The photography is an important element in the communication of the young label. Their lookbooks give you kind of an amateur-homemade feel and connect to the audience on a personal level.

The collection consists of minimalistic, perfectly coloured pieces with a subtle, youthful french touch. Browse the lookbook and coverage of the fashion show after the jump. (more…)